• Basically  you can consider  two levels of a campaign you could set for an objective
  - Community Education – to establish the imperative – why is it important
  - Social Change – change the way people carry their shopping and dispose of plastic bags
• A survey of stakeholders may assist in determining your best starting point – click here for download of examples

If the level of awareness and/or interest about the issues of plastic shopping bags is low, then it may be more beneficial starting with a community education phase

On the other hand if there is already a high level of interest/commitment and there is evidence of growing numbers willing to embrace the change then it may be more strategic to take a more social change/social marketing approach. Our fieldwork would suggest that most communities are already aware of the need for change and simply need leadership and a way forward to participate