Background
The concept of Bag Smart was created by Lesley Brooks and Colin Bell in 2003 in response to requests they were receiving from community leaders for assistance with developing local social marketing campaigns to reduce plastic shopping bags.

Colin and Lesley had worked on previous community initiatives and social marketing initiatives using similar models and strategies, and saw the Bag Smart approach as a practical and effective way to fill a need from communities who wanted to try to reduce plastic bags.

Key Personnel

Colin Bell
Colin is a business consultant in the field of organizational change and change management. He has leveraged this business experience to assist a number community based organisations as part of his community work. He has a particular interest in the societal changes and future trends.  He has a reputation for his passion for enterprise education, community capacity building, community partnerships and social marketing. Since 1998 Colin has worked closely with Lesley Brooks to develop initiatives and programs.

Lesley Brooks
Lesley Brooks comes from a strong and diverse business background; twenty-eight years of experience in both small and large businesses. One day Lesley said to herself life wasn’t supposed to be all business and bottom line! In 1998 Lesley teamed up her experience and expertise with Colin Bell to develop programs to advance its mission – to develop a more enterprising Australia. The targeted areas have been school students, disadvantaged communities and environmental sustainability around Australia. Lesley is also an author of a series of books and programs to assist people across Australia to increase their self identity, self management skills and community citizenship.

Other Projects

Colin and Lesley have a series of school programs which support students to be active citizens in their community.

Powerful Thinking
Powerful Me
Learning through Projects
Financial Literacy

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