Soul Pattinson Chemist realised the impact plastic carry bags were having on our environment and took action - they became the first pharmacy group in Australia to introduce an alternative.

The company launched its Eco Bag in all stores in May 2004. The Eco Bag is a compact, fold-up reusable shopping bag that fits easily in the car glove box, handbag or pocket.

Soul Pattinson wanted to do more than offer customers an alternative to plastic carry bags, they also wanted to encourage customers to think about the effect their actions were having on the world's eco-systems.

Commenting on the initiative, Mark Fowler, Marketing Leader for Soul Pattinson Chemist said "Nearly seven billion plastic bags are used in Australia each year, causing a major environmental issue. As a company, we have become increasingly environmentally conscious and wanted to give customers the option to show their concern for the environment too."

"Each time one of our customers uses an Eco Bag, they are taking positive steps to reduce the growing plastic bag mountain."

The Eco Bags are sold in-store for $2 each and are also regularly used as an inexpensive 'value add' for promotions. The company has also profiled the Eco Bag on its annual calendar which is distributed to 120,000 customers Australia-wide.

When asked about the reaction form customers Mark said it couldn't have been more positive.

"To date we've sold over 150,000 bags and sales continue to grow. Customers have told us they love the bags and many bring them back time and time again to re-use in store."

"Customers have also commented on the compact size of the bag and how easy it is to fold away. They also like the colour (light olive green), its stylish design and the modest use of logos - it makes them want to use the bag often. They feel comfortable taking it to other stores and using it for all their shopping. This is a great marketing bonus for us!"

"From a business perspective, it's been a fantastic initiative - we're helping reduce environmental damage from plastic carry bags, while adding an income stream from bag sales and reducing the cost of buying plastic bags. Customer satisfaction and loyalty have increased, with customers congratulating us on taking the initiative. Add the extra marketing opportunities on the bag and through promotions and we couldn't have hoped for more."